Name: Wendy Silberstein I Location: New York City I Education: BS, Boston University I Current Title: Owner/President – The Aesthetic Organizer I Insta: @theaestheticorganizer
Tell us a little bit about The Aesthetic Organizer. How did it get started and why are you passionate about it?
Organize Your Home – Simplify Your Life – Maximize Your Space. Organizing is not just a profession for me, but a passion. I just can’t help but organize the spaces around me. I believe that everyone wants a beautiful home that makes living life to the fullest easy and enjoyable.
My early career was in the fashion industry – I was a buyer for Bloomingdales and worked in product development in wholesale– but it wasn’t long before I found my true calling: helping New Yorkers find organization in their space challenged homes. I believe you should not have to sacrifice organization, even in the big city!
My approach is based on celebrating the things in life that make you happy and serve you well. My goal is to curate your possessions to highlight their beauty and personal meaning. We will create organizing solutions that are intuitive and simple to maintain.
With running your own business, what does a typical day (or week) look like for you?
I typically have an organizing project a week. As a sole proprietor, I work with my clients on an average of 3-5 days on an average of 7 hours a day. Once the project begins, I am typically working independently on the actual organization as all goals were assessed at the initial consultation. If there is down time, I catch up on photo organization for social media from my projects, invoicing and catching up on all paperwork.
How has your career changed or evolved since you started?
My focus is on New York City apartments and will always be my #1 priority. However, I am very passionate about the link between structure in the classroom and the effect it has on the success of a child’s education. After all, Organization =Success! As a result, I have helped classrooms adapt my basic organizational tools when setting up their classrooms for the upcoming season: Clear the clutter, label, measure, create accessibility, be inclusive. I hope to continue down this path as time goes along.
How do you achieve work–life balance in your own life?
Great question. As an organizer, I am always puttering around my home ensuring everything is in order. However, that doesn’t always fly with all members of my household! I have learned to step back and take out more time for myself and spend more time with my family. One of my favorite activities is walking my furr baby-Lola, She actually walks me-she is a 95 lb Bernese Mountain Dog!
Do you have a specific project or accomplishment that you consider your most significant in your career?
There are actually 2 projects. Working in a charter school in order to guide the staff for classroom setup was very rewarding and therefore very significant. The second was working for a family of 4 with 2 young girls-ages 5 and 2. I was able to spend a lot of time with the kids –they helped me organize their closets and create a playroom by repurposing unused space in their lovely apartment. That was a dream job!
What tools do you implement into your day to help you stay productive and on–track?
- Make a list and try my darndest to cross off at least 2 items a day
- Limit my social media engagement to certain times of the day-before my day begins, mid day and evening. When tempted in between those times, I divert my attention to task at hand
- Accept the fact that I am definitely a morning person-utilize that time for my toughest tasks before I head out the door!
What advice would you give to those who are struggling to find their passion in life?
Be super honest with yourself. Don’t pick glamorous sounding careers if they really don’t suit your personality. If you are not a naturally social person, pick a career that allows you to shine behind the scenes. If your personality is larger than life, then get out there and show the world!
What is your favorite and least favorite part about being a business owner?
My favorite part is that I am my own boss. I am very self motivated so being a sole proprietor is a win win. As I put much pressure on myself to succeed, being a business owner can be tricky as I tend to blur the lines between reality and what is feasibly possible in a given day.
If you could give everyone one organization tip/takeaway, what would it be?
Get started. Take as long as you need, but get started!
My latest love was from @chrislovesjulia. Real and very eye opening.
Most played song on your Pandora/Spotfiy/Apple Music?
Happy by Pharrell Williams
Playing golf for 2 weeks straight. Walking the course-not using a cart!
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