Name: Logan West / Age: 26 / Location: New York, New York / Education: Graphic Design, BFA & German Studies, BA. Currently working on Media Management, MS / Current Title: Assistant Director of Marketing and Communications
You studied graphic design in college and now work in Marketing & Communications for Fordham University. What motivated you to pursue design and why are you passionate about it?
I always knew I wanted to pursue a career as a creative, but I wasn’t sure how to utilize my skillset. In high school, I was exposed to a graphic design course which led me to pursue it as a degree in college. As I continued to study design at the university level I became passionate about the strategy behind design and how brands communicate in the marketplace. As my career transitioned away from being the designer I have enjoyed an elevated role overseeing the process of developing the creative and working with a team to create our vision.
What does a typical day (or week) look like for you, with work and personal commitments/responsibilities?
My office is run very similar to an agency. I generally have a week filled with client meetings to discuss ongoing and future projects. I meet with my team daily to review content and design direction to ensure we are all on the same page. I have been working on the redesign of a new view book for prospective students for the last year and a half. It is almost done and I could not be more excited about the new visual direction it has taken on. It is really going to elevate the university as a whole and I have never seen anything like this in the higher education market.
How do you achieve work–life balance in your own life? How do you live intentionally?
I travel. A LOT. I am very fortunate to work for an organization that offers an extremely competitive vacation plan. That being said, I am very smart with my time off and plan trips over academic holidays so that I can double my time abroad or local. I also make sure that I am available to work late when I need to and when I have plans at 5 p.m. I respectively state I have a hard stop that day. You have to find the balance that works for you and your company.
Do you have a specific project or accomplishment that you consider your most significant in your education/career?
I have two. While I worked for UMD, I led a team with a website migration. I redesigned the information architecture for each department and the college, I organized the content, and I worked on rebuilding the website in Drupal with an awesome team from the IT department. While at Fordham, I have been in charge of leading the effort of the view book redesign and working with an awesome team both in-house and with the agency we hired. While I cannot show you the designs just yet, we are currently seeing a very strong pool of applicants which is partially correlated with some of the most sophisticated marketing strategies to ever come out of my office.
“Listen to your heart. If you have a hunch about something you need to pursue it. You will never regret chasing a dream.”
What tools do you implement into your day to help you stay productive and on–track?
I love my notebooks and post it notes. The ones with crazy weird sayings and patters are my favorite. These notes accompany me to all of my meetings for notes and to create to-do lists. I would be nowhere without my google calendar sending me reminders of ad deadlines and meetings.
What advice would you give to those who are struggling to find their passion in life?
Listen to your heart. If you have a hunch about something you need to pursue it. You will never regret chasing a dream. If you honestly don’t know, make a list of things that you love and type those terms into job websites or find courses to get certifications. You could always apply to work at a staffing agency so that they can help you find a ton of very different jobs to allow for you to get opportunities all over!
Does creativity come easily to you or is it something you feel you have to work at?
Being creative has always come easily, but reminding yourself to go beyond your comfortable space is the hardest part. It is also the most rewarding.
Finish this sentence. Everyone in their 20s should…
MOVE. Go experience a new place it will push you in ways that you cannot imagine. Home will always be there if it’s not the right fit.
The Power of Moments by Chip Heath and Dan Heath
Cape Town, South Africa